Nidi Elements – technical catalog for a furniture system
A moment of redefinition
DEM – Armonie del Sonno entered a phase of structural change.
A new corporate structure, a redefinition of the group it belongs to, and the need to establish an autonomous and recognizable identity.
In transitions like these, the risk is not operational, but perceptual.
When a system changes, the market observes, and credibility can no longer rely on external references. It must be built through clarity, coherence, and its own strength.
Building autonomy
The intervention for DEM did not originate as a simple visual update, but from the need to strengthen its positioning and make it clearly legible.
The approach was to simplify the system, clarify the hierarchy of messages, and give the brand a more defined voice: not to add, but to reduce and consolidate.
The identity was redesigned to express solidity, expertise, and quality without superstructures. A language that is more essential, more controlled, and more consistent with the company’s industrial maturity.
A coherent shift in perspective
Nidi creates furniture systems for children’s rooms. If the product belongs to that universe, the tool that supports it can speak the same language.
Elements takes the form of a system inspired by the logic of a boxed game. Not as a decorative reference, but as a coherent structure:
– a container box designed to be displayed
– a catalog that serves as a design guide
– two decks of cards dedicated to finishes, allowing combinations to be explored in a direct and tangible way
The tool does not simply inform. It invites composition.
Client
Nidi
Year
2025
Activities
Communication, Graphic Design
Concept
Grucciadesign.
Render
Helios Digital
“Nidi Elements was created as a design guide. It does not present a collection, nor does it introduce new products.
“
“Nidi Elements was created as a design guide. It does not present a collection, nor does it introduce new products.”
“Working on Elements did not mean simplifying.”
“Working on Elements did not mean simplifying.”
“the structure was redesigned through section indexing, color coding, and content organization based on different levels of use.”
“the structure was redesigned through section indexing, color coding, and content organization based on different levels of use.
“The tool does not simply inform. It invites composition.”
“The tool does not simply inform. It invites composition.”
“Elements does not reduce the complexity of the Nidi system. It makes it usable.”
“Elements does not reduce the complexity of the Nidi system. It makes it usable.”
“For us at Grucciadesign, this is what design means: building systems that work over time, …”
“For us at Grucciadesign, this is what design means: building systems that work over time, …”
