Novamobili – catalog system for the sleeping area

Working within an existing system

When we joined the Novamobili project, the editorial line was already defined.

The work did not require an identity redefinition, but an intervention capable of strengthening and developing an existing system, preserving its coherence and quality over time.

Structuring technical content

The choice was clear: not to impose a new language, but to consolidate the one already in use.

We worked on several catalogs – Beds and Night Complements, Wardrobes and Walk-in Closets, Details, Night Collection, and the editorial publication Home System – intervening in the content structure, visual hierarchy, and technical product presentation.

Our contribution focused particularly on the most complex aspect: making technical presentation clearer, more precise, and more readable.

Drawings, dimensions, construction details, and compositional information were rigorously organized, without altering the pre-existing editorial framework.

Design and precision

In the catalogs dedicated to the sleeping area and wardrobes, the work found its most significant expression.

Each product was presented through a controlled balance between imagery, design insights, and technical content.

The brand’s perceived quality was reinforced not through radical changes, but through precision, order, and coherence.

Continuity across tools

Working on multiple publications ensured cross-system continuity.

Different catalogs, addressed to different audiences, maintain a coherent structure, facilitating consultation and use by retailers and designers.

Strengthening without replacing

Intervening within a consolidated system requires measure.

With Novamobili, our role was precisely this: to consolidate an existing language, strengthen its structure, and ensure its evolution and quality over time.