Pegorin – commercial system between app and showroom
Making communication operational
We have collaborated with Pegorin for over ten years. An ongoing partnership that has supported the company’s evolution through increasingly integrated tools: catalogs, website, app, sales materials, and more recently, the showroom.
The focus was never the individual tool.
It was about making communication an active part of the commercial system.
From presentation to configuration
The first step was to move beyond a purely descriptive logic. Doors were not meant to be simply displayed, but configured, understood, and quoted.
The commercial app was created with this objective: not a digital catalog, but an operational tool guiding the sales agent through product configuration, variant management, option definition, and commercial conditions.
Storytelling, technical content, and configurator coexist within one coherent environment. The sales process becomes smoother, and the relationship with the client clearer.
Integrating physical and digital
The website and printed tools follow the same logic: organization by product lines, technical clarity, readability of finishes and compositional possibilities.
Communication does not merely represent the product. It facilitates its use. This integration finds its synthesis in the showroom.
Space as a commercial device
The showroom project was not conceived as a simple display space. The two-level layout builds a clear narrative path: from the main lines to the flagship collection placed on the upper floor.
The staircase becomes an element of tension and guidance; display walls turn into an ordered grid; communication is integrated into the space, guiding and informing without overwhelming.
Architecture, product, and graphics work together. The showroom becomes a sales tool.
Continuity over time
Ten years of collaboration have ensured coherence across different tools and evolving phases.
Communication was not treated as an episodic intervention, but as an infrastructure capable of supporting the company’s commercial growth.
A system that works
Making communication operational means designing tools that reduce complexity, accelerate processes, and increase the autonomy of the sales network.
Not just image, but structure above all.
Client
Pegorin
Year
2024
Activities
UI/UX design
Concept
Grucciadesign.
Development
JumpApp
“The commercial app was created with this objective: not a digital catalog, but an operational tool guiding the sales agent through product configuration, …”
“The commercial app was created with this objective: not a digital catalog, but an operational tool guiding the sales agent through product configuration, …”
“Storytelling, technical content, and configurator coexist within one coherent environment. The sales process becomes smoother, and the relationship with the client clearer.”
“Storytelling, technical content, and configurator coexist within one coherent environment. The sales process becomes smoother, and the relationship with the client clearer.”
