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Natuzzi foto copertina flyer commerciale

Natuzzi and commercial flyer for overseas market

Natuzzi and commercial flyer for overseas market 10.11.2022 The Natuzzi company, a leader in the sofa manufacturing industry, contacted Grucciadesign to take part in a corporate contest. The occasion was the publication of a commercial flyer for the American market. It needed to be for sales purposes, but it also had to communicate brand identity. …

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The anatomy of a logo

The anatomy of a logo 04.11.2022 The logo must enclose everything the company stands for and visually distinguish it. There are specific rules to be followed when developing it. Colours, readability and the font must combine with each other to create an effective logo. The key steps of development The brief is an essential starting …

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Novamobili catalogo Night collection zona notte

Night collection by Novamobili, the design of the night area

Night collection by Novamobili, the design of the night area 14.10.2020 The sleeping area should always suggest an atmosphere of well-being and relax. All the elements play a part in this, creating the right atmosphere and giving the room personality. The bed is the protagonist of this room; it must be stylish but also comfortable. …

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Foto di una mano che tocca lo schermo di un tablet per guardare il catalogo digitale

Digitalisation and creative business tools: the digital catalogue.

Digitalization and creative business tools: the digital catalogue. 20.10.2020 What is the digital catalogue? Il catalogo digitale è lo strumento interattivo che permette di presentare l’aThe digital catalogue represents the interactive tool that allows you to present your company and products to partners and customers. Constantly updated and browsable everywhere, it boosts the sales force …

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Sostenibilità e design

Sustainability and design: love or dangerous liaisons?

Sustainability and design: love or dangerous liaisons? 17.07.2020 Sustainability and design: what has evolved in the last 50 years? “Nothing is originated, nothing is destroyed: however, everything collects and waits to be transformed”. In ’64 Vittorio Gregotti wrote about sustainability and design. Eight years later the Massachusetts Institute of Technology’s study “The limits of growth” …

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