Happy catalogue
Caccaro’s Happy catalogue is one of the two projects realized for the Freedhome release, dedicated to generous storage. Happy Freedhome is in fact the emotional catalogue while Code is the technical one: with each other they present the product both to professionals and to the final customer. The Freedhome collection was exhibited at the Salone del Mobile 2018.
Happy presents the product through two storytellings: the first one is about Erika and Lars, designers, in a loft-studio in Milan; while the second is about the quotidian life of Meryl, Andrea and Ann, a family living in an open-space in Bologna.
The cover in the same way portrays a moment in the life of the characters: Erika with her back to her shoulders, intent on unlocking a wardrobe that consequently becomes an open window on the Freedhome world.
Happy was the first project realized for the presentation of Freedhome: we performed a study to represent in a graphic way the characteristics of the collection: transversality, innovation, tailoring, light and self-expression.
Client
Caccaro
Year
2018
Activities
Communication, Graphic Design
Concept
Sintesi Comunicazione
Photos
Studio Emozioni
Styling
Luigina Pilloni
Texts
Andrea Ingrosso – Mamy
“Happy was the first project realized for the presentation of Freedhome “
“Happy presents the product through two storytellings: the first one is about Erika and Lars…”
“… while the second is about the quotidian life of Meryl, Andrea and Ann.”
“we performed a study to represent in a graphic way the characteristics of the collection: transversality, innovation, tailoring, light and self-expression.”
