We designed the Imperial Line’s new website on the occasion of the company’s rebranding. We followed the guidelines of the new communication in order to develop a coordinated image: graphic simplification and formal minimalism.
In particular in the website, the products are presented through a distinct and essential style to enhance the design. The images moreover have a significant visual and emotional impact: a succession of photos and close ups helps to narrate the company’s products and collections.
For the site’s infrastructure, we have developed internal themed paths to increase usability and improve the design experience. As in all our web projects, the graphics are always designed with the users in mind.
“As in all our web projects, the graphics are always designed with the users in mind.”
“The products are presented through a distinct and essential style to enhance the design.”