Showroom

Design that Speaks: Visual Communication in the Battistella Showroom.
In creating the graphics for the Battistella Group showroom, our goal was to transform the visitor’s experience into an emotional journey through design, where every element of communication reflects the unique identity of each brand. We focused on creating a cohesive and intuitive environment that facilitates visitor orientation and highlights the range of products offered.

Starting with an analysis of the spaces, we designed clear and consistent communication for all areas of the showroom, taking into account the distinctive features of each brand. Every brand has its own personality and aesthetics, and our challenge was to represent these differences effectively through strategic placement of logos and signage.

The communicative signage was conceived following the new concept developed for Battistella. The directional panels were made using dbond, a lightweight and durable material that ensures long-lasting quality and an elegant appearance. The nameplates, designed in a vertical layout, create a harmonious and dynamic arrangement within the exhibition space, facilitating reading and interaction with the products.

For the Novamobili brand, we chose a design with white graphics on a black background, evoking a sense of elegance and modernity. This visual choice helps to highlight the products, creating an engaging contrast that captures attention. For Nidi, we reversed the concept, using black graphics on a white background to convey an atmosphere of freshness and lightness, making the products playful and inviting.

For the cinquanta3 brand, we were inspired by the previously identified yellow and green color palette to differentiate areas dedicated to home spaces from those for public spaces. This distinction not only enhances the products but also guides visitors along the exhibition path, making the visit experience intuitive and enjoyable. We also integrated motivational phrases and evocative images, designed to accompany visitors, creating a visual dialogue that stimulates curiosity and engagement.

Every graphic element was carefully designed to contribute to an exhibition space that is not just a sales area, but a true celebration of contemporary design.

The final result is a showroom that not only showcases the products but also tells a story, inviting visitors to explore and interact with a world of cutting-edge and accessible design. Visual communication, therefore, becomes a key element in creating a memorable and engaging experience, showcasing the value and identity of the Battistella Group.