Brand identity

The design of the brand identity for MAQUIS A.R.T. was a careful and detailed process, starting from the information provided by the client to define a unique and distinctive approach that reflected the personality and mission of the company.

MAQUIS A.R.T. offers tailor-made services in architecture and real estate, and this aspect had to be reflected in the brand identity through a custom, unique, and distinctive design that evokes attention to detail and personalization. The company guides clients from the initial stages of the process, providing assistance during the selection and development of the project, and this had to be conveyed in the coordinated image and presentation of materials, creating a sense of trust and support.

The goal of MAQUIS A.R.T. is to bring art into the way people live, and this concept was the central core of the brand identity, inspiring the design, colors, and communicative tone of the company.

The primary goal of designing the language for MAQUIS A.R.T. was to create a visual identity perfectly aligned with the philosophy and needs of the company, exploring and reflecting the core values that define it. The developed visual language is contemporary, immediate, consistent, current, distinctive, and recognizable, and it will be the means through which MAQUIS A.R.T. can effectively communicate with its audience.

The pictogram is inspired by architectural symbols that embrace nature, maintaining elegance and visual coherence. A system of gradients inspired by topographic maps was developed to reflect the concept of the Mediterranean scrubland, contributing to creating a distinctive and recognizable identity language.

The Mediterranean color palette draws from the colors of the earth and the sea, with warm tones like terracotta and ochre yellow, contrasted by fresh tones like aquamarine and the vibrant green of pine forests, giving the brand a sophisticated and distinctive character.