Catalog 24

The creation of the corporate catalog for DEM Armonie del Sonno represents not only an important step in presenting our mattresses but also the culmination of an ambitious rebranding project that began a year ago. Every aspect of the catalog has been carefully designed to reflect not only the quality of the products but also the company philosophy that places the customer’s well-being at the center.

The design process required an in-depth analysis of the reading and consumption logic of the products. Unlike in the past, where the presentation was more general, we have now structured the catalog based on the construction technology of each mattress. This choice allows the reader to easily navigate between the different options, facilitating the understanding of the features and benefits of each product.

To make it easier to identify the various sections, we introduced a clear and intuitive categorization. Each section is designed to capture attention and guide the reader through a smooth reading experience, sparking curiosity and interest in each individual mattress. The catalog is not just a list of products, but a visual and textual narrative. Each mattress is described through engaging texts, staged and technical photographs, diagrams, and icons, all enriched with essential technical details. This multidimensional storytelling allows for the exploration of both aesthetics and technical specifications, creating an emotional and informative connection with the customer.

For the photographic content, we chose to maintain a certain consistency with previous works, as requested by the company. We found a fascinating abandoned industrial space, which provided the perfect backdrop for our settings. Each set was carefully designed to highlight the product within a context that accentuated its quality and design. The collaboration with the photographer and stylist was essential: we experimented with lighting, framing, props, and material pairings to create compositions that told the story of each mattress in a unique and engaging way.

Finally, to reinforce the new brand identity, we developed a dedicated iconographic system. The icons were designed to reflect the company’s technical content and to clearly and directly communicate the specific features of each product: from materials to finishes, from durability to innovative technologies. Each icon is a small story that helps build a comprehensive image of the brand, making the catalog not only informative but also memorable.

In conclusion, the DEM Armonie del Sonno catalog is much more than just a sales tool; it is an experience that invites the reader to discover the world of rest, with thoughtful design, high-quality content, and a strong focus on innovation. A significant step towards a future where every sleep is a dream to be fully lived.