
Company profile
A Packaging that Tells a Story: Dem Armonie del Sonno Unveiled in an Experiential Box.
The creation of the company profile for Dem Armonie del Sonno represents a crucial step in the company’s rebranding process, which started a year ago. This tool is not just a corporate presentation but a true narrative that reflects the company’s philosophy and commitment to ensuring quality sleep.
The design work required a thorough analysis of the company’s communication needs. We analyzed and studied Dem Armonie del Sonno to define the key messages and values to be conveyed, ensuring that the company profile aligned with the new visual and cultural identity of the company. Every element was designed to express the essence of the brand and its positioning in the market.
The structure of the company profile was organized into clear, intuitive sections, guiding the reader through the company’s history, its mission, and its core values. We paid particular attention to the selection of content, integrating descriptive texts and evocative images that illustrate the production process and the quality of the materials used. This visual approach helps convey the idea of craftsmanship and innovation that characterizes Dem mattresses.
A key aspect of our work was creating a design consistent with the company’s new visual identity. We chose colors, fonts, and layouts that reflect the brand’s elegance and modernity, ensuring that every element of the company profile was aesthetically pleasing and easy to navigate.
After an in-depth study phase, we decided to opt for a cardboard box, designed as a sealed envelope. This unique design requires the reader to tear a tab to access the content inside, generating a sense of curiosity and excitement in being the first to open the document. The opening experience becomes an integral part of the narrative.
Inside the box, a folded sheet naturally unfolds, revealing, with each opening, a different aspect of the company. Each section explores the history of Dem Armonie del Sonno, key figures, the company philosophy, and product details, all perfectly in harmony with the style and identity of the rebranding. This approach allows the reader to gradually discover the essence of the company, creating an engaging and memorable interaction.
The choice of such a bold design was not accidental: we wanted the company profile to be not only informative but also a sensory experience. Every element, from materials to layout, was carefully crafted to reflect the brand’s elegance and modernity, contributing to a cohesive and distinctive overall image.
In conclusion, the company profile of Dem Armonie del Sonno is much more than just a corporate document. Through innovative design and strategic content, we have created a tool that tells the company’s story in an original way, leaving a lasting and engaging impression on the readers. This project not only positions the company distinctively in the market but also invites customers to discover a world dedicated to well-being and rest.
Client
DEM Armonie Del Sonno
Year
2024
Activity
Artistic Direction
Concept
Grucciadesign.
Photos
Studio Rocci

“Not just a corporate presentation, but a true narrative that reflects the company’s philosophy and commitment to ensuring quality sleep.”



“Every element has been designed to express the essence of the brand and its positioning in the market.”
