Recycled project

Sustainable Innovation: Dem Armonie del Sonno’s “Recycled” Project.
Over the past two years, we have collaborated with Dem Armonie del Sonno to develop a new approach to mattress production, culminating in the launch of the “Recycled” collection. This project represents a significant step toward sustainability in the industry, with mattresses made from recycled materials

The first step was to define the brand’s identity. We developed a logo that clearly expresses the values of innovation and environmental respect, accompanied by a color palette inspired by nature and the concept of rest. The presentation brochure was designed to detail the materials used and the production techniques, highlighting the company’s commitment to eco-friendly practices.

A key aspect of the project is the custom pattern developed from recycled fabric. This design not only visually enhances the product but also emphasizes the concept of reuse, making the sustainable message an integral part of the aesthetic.

We also designed a display box to clearly and thoroughly present the different components of the “Recycled” project. Inside, customers can explore the types of springs, materials, and mattress covers. This box is not only a design element but also an important informational tool that helps customers understand the features and benefits of the product.

In summary, the “Recycled” project by Dem Armonie del Sonno highlights our strategic approach in creating a clear and consistent identity. Our artistic direction effectively integrated visual and informational elements, ensuring direct communication with consumers and positioning the brand meaningfully in the market.