App Interzum²³

When Technology Meets Design: The CANALI App for INTERZUM 2023
Creating an application that represented the excellence and innovation of CANALI was an exciting challenge. For the first time, the company wanted to overcome the limitations of physical presentations and offer its design products in virtual form, allowing visitors to the INTERZUM fair to explore a rich and detailed catalog, all at the touch of a screen.

The app’s design began with defining a seamless user experience (UX), with the goal of creating an easy-to-navigate, yet immersive and engaging journey. Since CANALI’s new products were completely new – finished products designed for home furnishings – we created an interface that guides users through the different items with ease. The main navigation was based on an interactive tab structure, which allows quick access to each product, categorized with visual and technical details. Ease of use was designed not only for industry experts but also for design enthusiasts who wish to explore CANALI products intuitively.

The user interface (UI) focused on a minimalist and elegant design, consistent with CANALI’s aesthetic values: neutral tones and high-quality images let the products take center stage. The homepage welcomes users with a clean, clear graphic that immediately highlights the new products and introduces the main categories with engaging visuals. Each product is complemented by high-resolution images, technical drawings, and isometric views, allowing users to explore structural and functional details in depth.

A key feature of the app is the configurator, an interactive tool that allows users to customize products according to their needs. We integrated various selectable parameters such as materials, finishes, and colors, enabling users to view real-time combinations of different options. This made it possible, even without a physical model, to get a realistic and comprehensive view of CANALI’s offerings, emphasizing the versatility and quality of the product.

Finally, multimedia content – demonstration videos and descriptive texts – further enrich the experience, providing a complete overview of each piece’s functionality and added value. We meticulously curated every detail to ensure that the app wasn’t just a visualization tool, but a true narrative medium, capable of conveying CANALI’s innovation and passion for design.

In short, the CANALI app for INTERZUM 2023 is not just a virtual showcase but an immersive experience that brings the products directly to the heart of users.