Stand Salone del Mobile 2019
On the occasion of the 2019-2020 international trade fairs, we designed three projects for Imperial Line according to three different target groups. The idea of enhancing the product through the architectural element unites the three projects and constitutes the identity style of the company’s new communication.
SALONE DEL MOBILE 2019
For Salone del Mobile 2019 we designed a new concept once again starting from the idea of space; we moved away from the concept of “home”, performing architecture the value of an exhibition space; eliminating the walls, we employed black as a predominant colour of the displayed products. This chromatic uniformity was enhanced by the creation of white display platforms where the product enhanced a work of superior art.
“We moved away from the concept of “home”, performing architecture the value of an exhibition space.”