Stand Salone del Mobile 2019

On the occasion of the 2019-2020 international trade fairs, we designed three projects for Imperial Line according to three different target groups. The idea of enhancing the product through the architectural element unites the three projects and constitutes the identity style of the company’s new communication.

SALONE DEL MOBILE 2019 

For Salone del Mobile 2019 we designed a new concept once again starting from the idea of space; we moved away from the concept of “home”, performing architecture the value of an exhibition space; eliminating the walls, we employed black as a predominant colour of the displayed products. This chromatic uniformity was enhanced by the creation of white display platforms where the product enhanced a work of superior art.

Client
Imperial Line

Year
2019

Activities
Design

Concept
Grucciadesign.

Render dello stand interamente sulle tonalità del nero con delle piattaforme rialzate in pavimentazione bianca con sopra esposti i prodotti, pareti in lamiera grecata
Render dello stand interamente sulle tonalità del nero con delle piattaforme rialzate in pavimentazione bianca con sopra esposti i prodotti, pareti in lamiera grecata

“We moved away from the concept of “home”, performing architecture the value of an exhibition space.”

Foto in bianco e nero dello stand con esposti diversi modelli di sedie e tavoli
Foto in bianco e nero dello stand con in primo piano due sgabelli e in fondo l'espositore delle finiture e un'infografica dei moduli che compongono le madie

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