Case History – Montbel

In an ever-evolving market, communication must be dynamic and user experience-centered. Montbel, an Italian company specializing in the production of seating and as a general contractor for the hospitality, restaurant, and cruise ship sectors, has understood this. Our studio, together with Jump App, , developed a company profile and digital catalog application.

Jump App, a partner of Grucciadesign, is a project for the development of interactive corporate apps that present the company and its products in an interactive, smart, and always connected way (even offline). A valuable tool that helps maximize sales by offering customers a wealth of innovative content.

Specifically, Montbel’s app consists of three main sections: one dedicated to the company’s storytelling, where, alongside a copy created ad hoc based on the company’s tone of voice, we designed a series of multimedia contents.

The second section is dedicated to presenting Montbel’s approach to managing the product for the sector: a particular client who requires custom design that takes into account usability, durability, and ergonomics.

The third section presents the collection: a user-centered and interactive digital catalog, where the product is described in detail through emotional images and descriptions that highlight both its aesthetic and technical features. Each section showcases the product with a 360° panoramic image, from which the characteristics of each seating piece can be understood.

The final section showcases the realizations, to show the potential customer how the product looks in real-life settings.