Case History – Natuzzi

The company Natuzzi, a leader in the sofa sector, directly contacted us to take part in a corporate contest. The occasion was the publication of a commercial flyer for the American market, a sales tool that also had to communicate the brand’s philosophy.

We created a teaser based on an analysis of the company’s image. The client specifically requested a different style, yet one that remained consistent with the brand’s image. Although the project was for a simple tool, it required the same approach we typically use for more complex plans: we conceptualized a coordinated system of tools to present a structured program in which the various elements could reinforce each other.

We maintained Natuzzi’s refined image, rich in Mediterranean influences, by striking a balance between colors, spaces, and images. The project involves the use of textured paper, colored in the mass, for the main tools (such as the catalog), while for secondary tools, like the flyer, we chose white textured paper with a printed background in a matching color. The chosen color reflects the warmth of the South, something the company holds dear: a warm and elegant tone that tells the story of the craftsmanship of Made in Italy.