Website

The design of the new Cinquanta3 website is part of a broader project to revise the company’s communication. This restyling coincides with the presentation of the Cinquanta3 system, a new way of considering the different product categories as parts of a whole, from which compositions are created.

The website, in addition to presenting the company, was conceived as a sales tool primarily used by retailers: consequently, for the architecture and graphic layout, we followed a principle of simplification. Equal importance was given to the ‘Home‘ space and the ‘Public‘ spaces (office, hospitality, stores), where the environments were presented with different compositional solutions depending on the architectural characteristics.

The sales network and the end customer can easily relate to the presented design space, thus gaining a better understanding of the wide modularity of the elements in the Cinquanta3 system. From a visual standpoint, we maintained the same graphic style already designed for the catalogs.