Flagship store

The new Favero Serramenti showroom in Castelfranco Veneto is part of the company’s rebranding. We therefore started from the design of the coordinated image, which involved the graphic reinterpretation of the brand.

The showroom represents a key tool for the company to communicate the contemporary corporate image. For this reason in the project, in addition to meeting commercial needs, we decided to communicate the familiar but elegant identity of Favero Serramenti.

From an architectural point of view, we have designed portable systems to make many references to coexist in a limited space. In fact, these systems make it possible to modify the display space according to the need, while keeping the various collections readable.

The finishes and materials selected underline the elegance of the environment; we have chosen the elegance of marble for the floors. On the wall instead, we have designed a wooden boiserie with horizontal running staves. The showroom in Castelfranco Veneto is the first company flagship store designed according to the recent concept.