Flagship store

The new Favero Serramenti showroom in Castelfranco Veneto is part of the company’s rebranding. We therefore started from the design of the coordinated image, which involved the graphic reinterpretation of the brand.

The showroom represents a key tool for the company to communicate the contemporary corporate image. For this reason in the project, in addition to meeting commercial needs, we decided to communicate the familiar but elegant identity of Favero Serramenti.

From an architectural point of view, we have designed portable systems to make many references to coexist in a limited space. In fact, these systems make it possible to modify the display space according to the need, while keeping the various collections readable.

The finishes and materials selected underline the elegance of the environment; we have chosen the elegance of marble for the floors. On the wall instead, we have designed a wooden boiserie with horizontal running staves. The showroom in Castelfranco Veneto is the first company flagship store designed according to the recent concept.

Client
Favero Serramenti

Year
2016

Activities
Interior design

Concept
Grucciadesign.

“We have designed portable systems to make many references to coexist in a limited space.”

vista dell’interno del flagship store, in primo piano i blocchi usati per esporre i serramenti aziendali
vista di dettaglio della boiserie con le due nicchie, in primo piano due maniglie sfocate

“The showroom represents a key tool for the company to communicate the contemporary corporate image.”

vista zenitale del binario di illuminazione con due faresti installati

“The showroom in Castelfranco Veneto is the first company flagship store designed according to the recent concept.”

vista di dettaglio di un frangisole di un serramento installato all’interno del flagship store

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