Home Spaces and Public Spaces Catalogs

The design of the catalogs started from the need to provide support during the sales phase. Specifically, the goal was to help people imagine alternative compositions to those presented in the catalogs: thus, we decided to show the same space, furnished differently each time, to explain the potential and design freedom offered by the new system.

We aimed to represent situations close to the target audience: the need to furnish a home, to find the right space for each item, and to make the environment aesthetically pleasing and functional at the same time. Each composition is explained in detail through clear captions that describe the different elements of the system and the freestanding items: the information includes the names of the compositions, the elements of the system used in the project, the dimensions, and simplified technical drawings. This makes it easier to use the catalogs during the sales phase.

The difference between the “Home” and “Public” worlds is already clearly visible on the cover: both have the same structure but are characterized by different colors. For the “Home Spaces” catalog, we opted for yellow (Pantone 7563 C), while for the “Public Spaces” catalog, we chose green (Pantone 7771 C). The second aspect that differentiates the covers is the design used: in the “Home Spaces” catalog, we used a section of two buildings where the home connotation is clearly visible, while in the “Public Spaces” catalog, we designed the section of a public building, featuring commercial, work, and “hotel” spaces. We decided to use an architectural section to show the interiors of the rooms and present, right on the cover, the compositions that can be found inside the catalog.