Places 2020 catalogue
Designed as part of a total restyling of the company’s communication, Imperial Line’s Places 2020 catalogue represents an evolution of the 2019 concept.
The idea of “space” represents the theory behind the communication project created for the company: if in Places 2019 the setting was used to enhance the product, in this catalogue the concept has been mainly declined in the idea of “interior space”. The creation is placed in a minimalist environment: we chose materials like cement and wood to enhance the products. In Places 2020 catalogue the cupboard a recurrent product, to meet the company’s commercial needs.
Graphically speaking, the choices follow the concept of Imperial Line’s new communication: the logo and text content are reduced to let the product express itself. The cover was produced with Gmund’s Bier Papier; it is a coloured pulp paper with a very craftsman look by adding old beer label fragments.
Client
Imperial Line
Year
2020
Activities
Art Direction
Concept
Grucciadesign.
Render
Brick
Texts
Marco Paganotto
“Designed as part of a total restyling of the company’s communication…”
“The logo and text content are reduced to let the product express itself.”
“The creation is placed in a minimalist environment: we chose materials like cement and wood to enhance the products.”
“The cover was produced with Gmund’s Bier Papier”
