Stand Maison & Objet 2019

For the international trade fairs 2019-2020 we have designed three unique projects according to three different target groups. To enhance the product through the architectural element remains the idea that links the three projects and defines the identity of the company rebranding.

MAISON&OBJET 2019

During Maison&Objet 2019 edition, Imperial Line presented the new exhibit concept. Born as a gift and fancy goods trade fair, in the last few years Maison&Objet has consolidated its position also in the design sector; in fact, it has become an international appointment for design companies. During the fair the company has officially presented the restyling of its communication in compliance with the expectations of the fair’s public.

The idea of “space” was once more the starting point of our design; a substantial and symbolic space at the same time: the empirical cube shape was the metaphor of routine life and the idea of home. The semi-transparent wall unites and separates at the same time. It has become the authentic protagonist of the concept. 

Client
Imperial Line

Year
2019

Activities
Art Direction

Concept
Grucciadesign.

render dello stand dove si vedono i cubi con porzioni di pareti con vegetazione e altre semitrasparenti
render dello stand dove si vedono i cubi con porzioni di pareti con vegetazione e altre semitrasparenti
render dello stand dove si vedono i cubi con porzioni di pareti con vegetazione e altre semitrasparenti

“the empirical cube shape was the metaphor of routine life and the idea of home”

Foto in bianco e nero dei prodotti esposti all'interno dei cubi con porzioni di parete in tessuto semitrasparente
Foto in bianco e nero dell'esterno dello stand con i cubi bianchi in primo piano

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