5 Reasons Not to Neglect Copywriting
10.03.2021
What Copywriting Is Not…
Do you think copywriting is simply putting together words to present a business? You have no idea how dangerously far you are from the truth…
Good copywriting reflects the image and values of an organization; words have the power to create emotions and perceptions just like images do. Knowing how to use the right words to tell a story is key to making it successful. Copywriting is a fundamental part of an organization’s image and identity.
We’ve gathered six of the many reasons (we won’t reveal all of them…) why it’s essential to rely on professional copywriters.
1. When You Lack the Horses to Put the Turbo On
Neglecting copywriting is like driving a sports car with the engine of a small city car: when the words, tone of voice, and content are not aligned with the brand’s image, the message won’t have the communicative power it needs. Copywriting is both a creative and technical activity: it doesn’t matter how technical the subject is or how small the brand’s niche is, the texts must and can always evoke emotions. In fact, even if your audience is business-oriented, it’s important that the message makes an impact so it can be remembered, setting it apart from competitors.
2. Making Yourself Loved by Your Niche
We had the pleasure of attending a webinar hosted by the University of California on content marketing. The speaker, blogger Sonia Simone, emphasized the fact that “there is an audience for every type of product.” In fact, every niche will have an interested audience, no matter how technical a subject may be. The key lies mainly in the ability to “tell a story” about a product: an experienced copywriter can write about products even far removed from their niche. Part of the copywriting job involves researching the topic, but the X factor will come from the experience and skill of the professional.
3. An Audience and a Voice: The Power of Personalization
Choosing the right tone of voice is crucial and comes from a careful analysis of the audience, the industry, and most importantly, the brand and its image. Knowing how to choose the right words is key: when writing a blog, content for a website, copy for a catalog, or anything else, we must always keep the goal in mind: to interest the niche, engage it, and encourage interaction and information gathering. But the ultimate goal, directly or indirectly, remains to turn a simple user into a loyal customer.
4. SEO and SMO: Creating Optimized and Engaging Content
When writing digital content, one essential element not to overlook is optimization: SEO stands for “Search Engine Optimization,” which means producing content that is written in a way that is easily understood by search engine crawlers. Optimized content allows you to reach your target audience naturally (organically) by positioning your content on the first pages of search engines. A good copywriter understands all aspects of SEO and uses professional tools to create valuable content. SMO, on the other hand, stands for “Social Media Optimization”: it refers to the set of techniques and strategies used to optimize social media content in order to encourage interaction.
5. Copywriting: The Basic Ingredient of UX
Good copywriting enhances the user experience and interaction between the user and the product or service. The ability to communicate in a simple, clear, and effective way allows a brand to achieve its commercial goals. The copywriter’s skill is also to guide the user through the interaction experience, engaging the audience strategically. To fully understand the importance of copy in the user experience, imagine any communication tool, digital or print, without text: comprehension for the user would be difficult, almost impossible.
If you think your company, product/service, or brand needs to be communicated effectively, contact us for more information about this service offered by our agency.
