Natuzzi and commercial flyer for overseas market 10.11.2022 The Natuzzi company, a leader in the sofa manufacturing industry, contacted Grucciadesign to take part in a corporate contest. The occasion was the publication of a commercial flyer for the American market. It needed to be for sales purposes, but it also had to communicate brand identity. …
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The anatomy of a logo 04.11.2022 The logo must enclose everything the company stands for and visually distinguish it. There are specific rules to be followed when developing it. Colours, readability and the font must combine with each other to create an effective logo. The key steps of development The brief is an essential starting …
Night collection by Novamobili, the design of the night area 14.10.2020 The sleeping area should always suggest an atmosphere of well-being and relax. All the elements play a part in this, creating the right atmosphere and giving the room personality. The bed is the protagonist of this room; it must be stylish but also comfortable. …
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The p.a.p.s.a. of grucciadesign. 22.01.2021 Do you know the p.a.p.s.a. of grucciadesign.? The p.a.p.s.a. of grucciadesign is our approach to the project; it is made up of eight steps that draw the path of the workflow. As you know we are first and foremost passionate about design: we have chosen this name because creativity together …
Dress up your avatar: digital fashion 20.11.2020 The first digital fashion house was born.. “Non sprechiamo nulla oltre ai dati e non sfruttiamo niente se non la nostra “We waste nothing but data and consume nothing but our imagination.” This is the motto of The Fabricant, the first digital fashion house born in the heart …
Digitalization and creative business tools: the digital catalogue. 20.10.2020 What is the digital catalogue? Il catalogo digitale è lo strumento interattivo che permette di presentare l’aThe digital catalogue represents the interactive tool that allows you to present your company and products to partners and customers. Constantly updated and browsable everywhere, it boosts the sales force …
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Do graphic design consciously: use lettering 11.09.2020 Why can a wrong lettering do a graphic project fail? Lettering is the choice or the design of a font type to be used in a graphic design. It must follow the principle of perfect reproducibility and rules of legibility, as opposed to calligraphy. Rules are important, but …
Open space offices: why so hated? 04.08.2020 Does open space improve communication? The answer is: not. As far as the opinion of many people who work there every day. Recent studies show the New York style open office is not so popular: the primary reason is the lack of “perceived privacy”: the open office should …
Sustainability and design: love or dangerous liaisons? 17.07.2020 Sustainability and design: what has evolved in the last 50 years? “Nothing is originated, nothing is destroyed: however, everything collects and waits to be transformed”. In ’64 Vittorio Gregotti wrote about sustainability and design. Eight years later the Massachusetts Institute of Technology’s study “The limits of growth” …
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The furniture catalogue, a success story. 10.07.2020 Don’t just call it a catalogue The furnishing catalogue is a key working tool. Its design requires knowledge andexperience in both the graphic and technical fields. Over the years our studio has acquired specific know-how appreciated by customers like Caccaro, Imperial Line and Forma 2000. How to create …