Graphic system guide: an essential tool 18.03.2021 Do You Know What the “Brand Identity Bible” Is? The graphic system guide is the collection of graphic language rules for an organization. We’ve often talked about brand identity as the most powerful tool for building credibility and making a brand familiar to the public. But how is […]
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5 Reasons Not to Neglect Copywriting 10.03.2021 What Copywriting Is Not… Do you think copywriting is simply putting together words to present a business? You have no idea how dangerously far you are from the truth…Good copywriting reflects the image and values of an organization; words have the power to create emotions and perceptions just
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The p.a.p.s.a. of grucciadesign. 22.01.2021 Do you know the p.a.p.s.a. of grucciadesign.? The p.a.p.s.a. of grucciadesign. is our approach to the project; it is made up of eight steps that draw the path of the workflow. As you know we are first and foremost passionate about design: we have chosen this name because creativity together
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Dress up your avatar: digital fashion 20.11.2020 The first digital fashion house was born.. “We waste nothing but data and consume nothing but our imagination.” This is the motto of The Fabricant, the first digital fashion house born in the heart of Amsterdam. In 2018 it was launched by Kerry Murphy and Amber Jae Slooten,
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Digitalization and creative business tools: the digital catalogue. 20.10.2020 What is the digital catalogue? Il catalogo digitale è lo strumento interattivo che permette di presentare l’aThe digital catalogue represents the interactive tool that allows you to present your company and products to partners and customers. Constantly updated and browsable everywhere, it boosts the sales force
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Do graphic design consciously: use lettering 11.09.2020 Why can a wrong lettering do a graphic project fail? Lettering is the choice or the design of a font type to be used in a graphic design. It must follow the principle of perfect reproducibility and rules of legibility, as opposed to calligraphy. Rules are important, but
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Open space offices: why so hated? 04.08.2020 Does open space improve communication? The answer is: not. As far as the opinion of many people who work there every day. Recent studies show the New York style open office is not so popular: the primary reason is the lack of “perceived privacy”: the open office should
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Sustainability and design: love or dangerous liaisons? 17.07.2020 Sustainability and design: what has evolved in the last 50 years? “Nothing is originated, nothing is destroyed: however, everything collects and waits to be transformed”. In ’64 Vittorio Gregotti wrote about sustainability and design. Eight years later the Massachusetts Institute of Technology’s study “The limits of growth”
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The furniture catalogue, a success story. 10.07.2020 Don’t just call it a catalogue The furnishing catalogue is a key working tool. Its design requires knowledge and experience in both the graphic and technical fields. Over the years our studio has acquired specific know-how appreciated by customers like Caccaro, Imperial Line and Forma 2000. How to
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A design project history…would you enjoy a beer? 03.07.2020 Beer culture becomes a paper and a grucciadesign. project storytelling. In Gmund in Upper Bavaria, the culture of brewing becomes a valuable paper. The family-owned company Gmund has been producing paper for more than 180 years and stands out for the innovative (and ecological) spirit of
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